— ANJL

ANJL – A Figma Design System for a Jewellery Brand

ANJL is a thoughtfully crafted Figma design system tailored specifically for a luxury jewellery brand. It was designed to bring elegance, functionality, and scalability to the brand’s digital presence while maintaining its commitment to premium aesthetics. ANJL empowers designers and developers with a cohesive toolkit, ensuring consistency across the brand’s website, mobile apps, and marketing materials.

The Challenge

The jewellery brand needed a design system that would

1. Reflect Luxury and Sophistication: The visual identity had to align with the brand’s premium positioning in the market.
2. Streamline Design and Development: With multiple teams working on different touchpoints, the brand required a unified system to maintain consistency.
3. Enable Scalability: The system needed to adapt to the brand’s growing product catalogue and expanding digital initiatives.
4. Improve Collaboration: Provide a centralized resource for both designers and developers to work seamlessly across platforms.

The Solution

ANJL was developed as a versatile and comprehensive design system, with a focus on elegance, usability, and scalability.

1. Visual Identity Integration

ANJL incorporates the jewellery brand’s unique visual identity into every aspect of the design system. From typography to colour schemes, every element exudes luxury. Soft golds, deep jewel tones, and neutral whites dominate the palette, while serif fonts and fine lines add a touch of refinement.

2. Modular Components

The design system includes a library of modular components, such as buttons, forms, cards, and navigation elements. Each component is responsive and accessible, ensuring a seamless experience across devices. Examples include

1. Product cards with dynamic hover states.
2. Customizable carousels to showcase jewellery collections.
3. Elegant call-to-action sections designed to highlight exclusive offers.
3. Design Tokens and Styles

To maintain consistency, Sugi features reusable design tokens for colours, spacing, typography, and shadows. These tokens ensure that updates can be implemented across the system effortlessly.

4. Interactive Prototypes

ANJL integrates interactive prototypes that allow stakeholders to preview and interact with designs before development. This reduces feedback loops and aligns vision early in the design process.

5. Accessibility First

Recognizing the importance of inclusivity, ANJL ensures that all components adhere to WCAG standards. The typography, colour contrasts, and focus states were rigorously tested to accommodate all users.

6. Documentation and Guidelines

Comprehensive documentation is included, detailing how to use the system’s components, patterns, and templates effectively. It serves as a single source of truth for both the design and development teams.

The Result

The implementation of ANJL transformed the jewellery brand’s digital operations:

• Enhanced Brand Consistency: A cohesive look and feel across all digital platforms strengthened the brand’s premium identity.
• Accelerated Design Processes: The pre-built components and templates saved significant time during the design phase, allowing teams to focus on creativity and strategy.
• Improved Collaboration: Designers and developers now work seamlessly using ANJL as a shared resource.
• Scalability Achieved: ANJL’s modular structure allows the brand to expand its product range and digital presence effortlessly.